In a historic milestone that cements their dominance both on and off the field, the Dallas Cowboys have become the first sports team in history to reach a staggering $10 billion in value, according to the latest rankings released by Sportico.
This landmark achievement not only underscores the team’s unparalleled financial prowess but also solidifies its position as the crown jewel of American sports.
Sportico’s annual rankings, released Tuesday, place the Cowboys at a jaw-dropping $10.32 billion, a figure that leaves the competition in the dust. To put this into perspective, the Cowboys are valued at $2.53 billion more than the Los Angeles Rams, who come in at second place with a valuation of $7.79 billion. The New York Giants secure the third spot with an estimated worth of $7.65 billion, followed by the New England Patriots at $7.31 billion and the San Francisco 49ers at $6.86 billion.
Rounding out the top ten are the New York Jets ($6.8 billion) and Miami Dolphins ($6.76 billion), ranking sixth and seventh, respectively. The NFC East, home to the Cowboys, also boasts two other representatives in the top ten: the Philadelphia Eagles, valued at $6.75 billion, and the Washington Commanders, who land in the tenth spot with a $6.3 billion valuation, just behind the Las Vegas Raiders at $6.7 billion.
This remarkable achievement is not entirely surprising for those who have been following the Cowboys’ financial trajectory. Just last September, Forbes made headlines by estimating the Cowboys as the first team in sports history to be valued at $9 billion. Sportico’s previous estimate in February pegged the team at $9.2 billion, with the second-place Golden State Warriors as the only sports franchise within $1 billion of the Cowboys, valued at $8.28 billion. The leap to over $10 billion in less than a year is a testament to the enduring appeal and marketability of “America’s Team.”
Under the leadership of owner Jerry Jones, the Cowboys have consistently outperformed other sports franchises globally in terms of value. Jones, who purchased the team in 1989 for a then-record $140 million, has transformed the Cowboys into a global brand, with revenue streams that extend far beyond the football field. From lucrative sponsorship deals and a state-of-the-art stadium to a massive fan base that spans continents, the Cowboys are a money-making machine, despite their lackluster performance in recent years.
Indeed, while the Cowboys may be worth $10.32 billion, their on-field success has not matched their financial achievements. The team has not won a Super Bowl or even reached an NFC championship game since the 1995 season. Over the last 13 trips to the playoffs, the Cowboys have managed just five wins and 13 losses, failing to advance past the divisional round. Their most recent playoff disappointment came in 2023 when they were defeated by the Green Bay Packers at home in the wild-card round, 48-32.
Yet, despite these setbacks, the Cowboys’ value continues to soar, a reflection of their unmatched brand power and the business acumen of Jerry Jones. However, even with billions in the bank, Jones has been reluctant to open his wallet for star wide receiver CeeDee Lamb, who has been holding out of the team’s training camp this summer while negotiating a new contract. Jones, known for his shrewd negotiations, has publicly stated that there is “no urgency” to finalize a deal with Lamb, despite the receiver’s pivotal role in the team’s offense.
As the Cowboys bask in their $10 billion valuation, the pressure mounts to translate financial success into on-field glory. With a fan base hungry for another Super Bowl, all eyes will be on Jerry Jones and the Cowboys as they navigate the upcoming season. One thing is clear: whether they win or lose on the field, the Dallas Cowboys have already made history.
