Appleās Cautious Approach: ā¤A āStrategic Advantage or a⤠Missed Opportunity?
In the fast-paced world of technology, it ā¢often appears that Apple is lagging behind its competitors. The tech giant has been criticized for its seemingly slow adoption of trends such as widgets, edge-to-edge displays featuring⢠camera notches, and high-refresh-rate screens. With the recent unveiling of ā¢the iPhone 16 ā£Pro, many are quick to āpoint out that Apple is once again arriving late to the innovation party by introducing generative AI⤠capabilities andā a⤠physical camera button in itsā flagship model for 2024. However, letās take a moment to consider whether this perceived sluggishness is truly a flaw orā rather āan indication of Apple’s ā¤cautious strategy.
Caution: ā¢A Double-Edged Sword
While some may view caution as indecisiveness,ā it canā also be interpreted as⢠prudence.ā Instead of hastily jumping on every new trend alongside āits⤠rivals, Apple tends āto take a step back and⢠evaluate how best to implement new technologies. ā¢This thoughtful approachā has often led them to⣠develop features that enhance user experience significantly compared to their competitorsā initial offerings. Take for instance the Vision Pro headset or Apple’s transition to custom silicon with⢠M1 ā¤chipsāboth innovations were not firsts in their categories but have set new⣠standards in performance and usability.
The iPhone 16 ā£Pro: Focus āon Camera āTechnology
The spotlight on the iPhone ā£16 Pro centers around advancements in camera technology and what Apple refers ā¢to as “Apple Intelligence.” While developers currently have access to beta features ahead of publicā release scheduled for October,ā it’s āimportant toā note that ā¢these earlyā versions may not fully represent what consumers will experience upon launch. āHistorically speaking, it’s not uncommon for new iPhones debuting without certain high-profile⣠features; however, there remains āmuch excitement surrounding what ā£this latest iteration brings.
From enhanced Camera Control functionalities and Fusionā Camera capabilities aimed at video enthusiastsāthere’s no shortage of intriguing updates packed into⣠this device despite some anticipated features stillā being under development.
Design Evolution: Bigger ā¢Screens Without Compromise
When⤠examining design changes between models likeā the iPhone 15 Pro and now the iPhone 16 Pro series, one can’t help but feel dĆ©jĆ āvu. In previous āreviews highlighting thinner bezelsā from earlierā iterations side by side with their predecessors⤠showcased āhow effectively Apple has managed size reduction while enhancing screen real estate.
The display sizes have seen an increaseāfromā 6.1 inches up⤠to 6.3 inches āfor⢠the standard model; similarly growing from 6.7 inches up to an impressive 6.9 inches for the Max versionāall while maintaining nearly identical dimensions overall (justā under one millimeter wider and about threeā millimeters taller). Despite these minor adjustments inā size profileā remaining at approximately .32 ā¢inches thick (8.25mm), users ā£upgrading from older models will find⢠existing cases incompatible due primarily due changes made around camera control functionality requiring specialized accessories.
Fortunately for consumers eager about protecting their investment post-upgradeāApple offers compatible cases along with various third-party options available through retailers like OtterBox ensuring ample choices exist within market offerings today.
Competitive Landscape: Analyzing Rivals
As I delve deeper into reviewing competing smartphonesāincluding last yearās models alongside Samsung’s Galaxy S24 Plus or Googleās Pixel lineāIāve noticed āan interesting⢠trend⤠where devices from other brands increasingly mirror aspects traditionally associated with Apple’s ā£design ethosāa testament āperhaps indicating just how influential Cupertino continues being within industry āstandards even amidst⤠criticism āregarding pace towards innovation adoption!
In conclusionāit seems⤠clear that⢠while critics may label Apple’s āapproach as slow-movingāthe reality reflects strategic foresight aimedā at delivering quality over quantity when it comes ādown technological advancements introduced across product lines! As we await further developments surrounding upcoming releases including those āpromised enhancements tied directly⤠into generative AI capabilitiesāit remains evident why⢠so many loyal ācustomers continue choosing products bearing iconic bitten apple logoā timeā after time!
The iPhone 16 Pro: A Familiar Face in a⣠Crowded Market
As the smartphone landscape continues to⢠evolve, Appleās latest offering, the iPhone 16 Pro, enters a market that is increasinglyā saturated with similar devices.ā At first glance, distinguishing between models has become more⤠challenging than⤠ever. With their sleek designs⢠and comparable features, itā often comesā down to subtleā differences like camera configurations ā¤or even personal wallpaper choices.
A Nod to Tradition Amidst Competition
Theā iPhone 16 Pro bears a striking resemblance to its predecessor, which is⤠no surpriseā given that many competitors are striving to replicate Apple’s successful formula.⢠While imitation may be the sincerest form of flattery, one ā¢can’t help but wonder if it’s time for⢠Apple to shake things up a bit. For instance, Google’s Pixel 9 Pro weighs in ā¢at just 221 grams (7.79 ounces), making it six grams lighter than the⣠iPhone 16 Proāa detail ā¢that could ā¢sway potential⢠buyers looking ā¤for comfort and portability. Additionally, the Pixel’sā vibrant⢠pink finish and polished edges offer an aestheticā appeal that some might ā¤find lacking ā£in Apple’s ānew golden Desert color option for ā£its āflagship model.
However, Apple does provide some eye-catching alternatives with its⢠base models ā¢available in lively shades such as pink and tealācolors that certainly āstand out against the more muted tones āof many competitors.
Revolutionizing ā¢Camera Control: A ā¤Double-Edgedā Sword
One of the most talked-about features of the iPhone 16 lineup is undoubtedly its new Camera Control button located on the right side ofā the device. This innovative addition incorporates touch-sensitive technology designed for ā¤enhanced user interaction through swipes and pressure sensitivityāan ā¢evolution from last yearās Action Button found on previous ā£models.
While this feature⢠aims to streamline photography by allowing users to focus with a light pressāakin to half-pressing a DSLR shutter buttonāit⢠wonāt be fully functional at launch. Thus ā£far, it remains unclear how effective this feature will ultimately prove.
Apple’s approach isnāt entirely groundbreaking; dedicated camera buttons have beenā around since early mobile phones from brands like Sony and Nokia. However, what sets Apple’s implementation apart is its unique touch sensor capabilities which allow users not only quick access but also real-time adjustments such āas exposure levels or zoom settingsāall without needing direct screen interaction.
User Experience: The Good and The Bad
In theory, āthese enhancements should make capturing moments easier than ever before; however,⤠practical use reveals some challenges related primarily āto⤠button placement. Positioned slightly higher on the device than ideal can make one-handed operation cumbersome during spontaneous photo opportunitiesāa common āscenario among ā£busy users today.
For those accustomed ā¢to cradling their phones āwhile shooting photosā quickly with one hand ā¢may find themselves struggling with this design ā¤choice; āreaching for controls can feel awkward depending on individual grip styles or finger lengths.
Moreoverāand perhaps most frustratinglyāthe touch sensor can sometimes misinterpret accidental ātouches when held casually leading users into unwanted adjustments mid-shotāan issue compounded by varying hand sizes across different individuals.
Despite these drawbacks⣠during casual use scenarios āwhere speed trumps precisionāthe⢠joyā of snapping picturesā rapidly remains intact thanks ā£largely due again towards Camera Control⤠functionality itself! Users report taking more photos overall simply because theyāre able ānow capture fleeting moments without fussing⤠over settings each ātime they want click āaway!
Conclusion: An Evolving āLandscape
In āconclusion ā£while there⤠are certainly areas ā¢where improvements could enhance user experience further within Appleās ecosystemāthe introduction of innovative featuresā like Camera Control⣠demonstrates ā¢an ongoing commitment towards refining photography capabilities within smartphones today! As competition heats⣠up amongst ātechā giants āvying for consumer āattentionāitāll be interesting see how future iterations adapt respond evolving ā¢demands preferences consumers everywhere!
Unleashing the Power ā¤of the iPhone 16 Pro: A Game-Changer āfor Photography Enthusiasts
Instant Access to Your Camera
The latest innovation from Apple, the iPhone 16 Pro, introduces a remarkable feature that allows users to āaccess their ā£camera āwith unprecedented speed.ā This new button⤠is not just⢠a boon for avid photographers; it also holds promise for Apple’s upcoming āVisual Intelligence⤠feature. This anticipated addition aims to rival Google Lens by enabling users āto ask questions aboutā their surroundings in real-time. However, as this feature āwas not available during my testing phase, Iā couldn’t evaluate āits full potential.
Currently, users can customize how they ā¢trigger the camera⣠app through Settings.ā Options include⤠adjusting āthe number of clicks required or remapping ā£it to other tools like Code Scanner or āMagnifier. With these enhancements, you have greater flexibility in managing your shortcuts and can repurpose your volume slider for different functions.
The Revolutionary Fusionā Camera:ā Speed Meets Precision
Even if you’re not particularly fond of buttons, there are āseveral⤠exciting updates regarding the camera system that willā catch your attention. The ā¤flagship model boasts ā¢what Apple refers to as a 48-megapixel Fusion Camera equipped with an advanced quad-pixel sensor. This ātechnology ā£promises “zero shutter lag,” meaning that⢠photos are captured almost instantaneously after ā¢pressing the ā¢shutter buttonāwhether on-screen or via ā£hardware.
Initially perplexed by this advancement due to my previous experiences āwith slower cameras, I soon realized how transformative this technology is. During⤠one ā¤test āwhere I asked someone to toss an object so Iā could ā£capture it mid-air, my shots āended ā¤upā being focused on them āholding said object instead! It became clear that Apple’s rapid⤠response time meant capturing exactly when I pressed the button rather than waiting for āa moment afterward.
This breakthrough will undoubtedly change how people takeā action shotsāimagine capturing⣠friends leapingā into mid-air ā£without needing⢠precise timing!ā While this may seem like a trivial example, it’s indicative of just how much faster and more responsive photography has become āwith⤠this new ā£device.
Capturing Life’s Moments in Stunning Detail
The iPhone ā¢16ā Pro doesn’t stop at speed;ā it also āexcels in videoā quality with support for 4K recording at an impressive 120 frames per āsecond in Dolby Vision format. This capability allowed me to createā vibrant clips āfeaturing my friend’s playful dog during our walks⤠togetherāeach frameā bursting with color and clarity even when⤠slowed down significantly during playback.
Enhanced Photographic Styles: Tailored Creativity
Apple has revamped its built-in camera filters under what they call Photographic Stylesāa delightful mix of fun and sophistication tailored according to user preferences. These styles offer enhanced control⤠over image processing⢠while improving depth mapping whenā facesā are detected within scenes.
Whether āshooting portraits or candid moments alike using these styles resultedā in ā¤stunning imagesā that were easy and enjoyable to edit afterward. Switching betweenā options⢠such as Standard or Ethereal led me ā£toward striking improvements regarding color balance and shadow detail without compromising skin tonesāa significant leap forward from previous iterations!
One standout moment occurred while takingā selfies under harsh ā¢fluorescent lights; applying eitherā Ethereal or Luminous styles transformed those unflattering snapshots into beautiful keepsakes! Theā ability of Appleās software algorithms⣠effectively segmented subjects from backgrounds made editing seamlessāallowing adjustments primarily affecting backgrounds while preserving naturalā appearances⣠upfront.
Perhaps most ā¤impressively?⢠Users can now switch between styles⣠even after capturing images! As ā¤someone who meticulously curates Instagram posts before sharing them onlineāI genuinely appreciate having access post-capture editing⣠capabilities!
Audio Mix Feature: A Mixed Bag?
Before ā¤diving deeper into ā£photo quality specificsāthe final noteworthy update involves Audio Mix functionality integrated within video recordings on both iPhone models (including standard versions). Utilizing spatial audio captured through⢠upgraded microphones enables users greater control over sound directionality during footage⤠playback/editing processesāincluding options like Standard mixesā alongside Studio/Cinematic alternatives designed⢠specifically around enhancing auditoryā experiences overall!
Howeverāand here lies some caveatsāyou’ll āneed specific acoustic environments conducive enough if youā wish fully leverage these features effectively; otherwise results may⤠vary considerably based upon surrounding noise levels present throughout recordingsā made outside ideal conditions…
In conclusionāthe iPhone ā£16 Pro represents yet ā¤another leap forward within mobile photography⤠realms ā¢offering unparalleled speed combined alongside innovative features designed enhance user experience across various scenariosāfrom casual āsnapshots everyday life moments right through professional-grade videography endeavors alike!
The iPhone 16 Pro vs.⤠Pixel 9 Pro: A Comprehensive Showdown
Testing Audio Performance in Real-World ā¤Scenarios
In the bustling streets of New York, ā¢amidst the cacophony of city life, I put the audio ā¤capabilities⣠of the iPhoneā 16 Pro ā¢to the test. āWhether⤠it was my cousin engaged in a phone conversation or āme interviewing ā£friends post-workout⤠with ā¢background music playing softly, I ā¤aimed to evaluate how well this deviceā could isolate voices from surrounding noise.
Switching from Standard mode to Cinematic or Studio ā¢modes yielded significant āimprovements in ānoise reduction. ā¢My personalā favorite āwasā Studio mode, whichā not only minimizedā environmental distractions⤠but also enhanced voice clarityāmaking conversations sound as if they were recorded for a podcast. However, I encountered some⤠unexpected challenges with In-frame mode; it occasionally produced distorted audio that didnāt meet my expectations. ā£It seems that maintaining adequate ā¢distance between⣠various sound sources is crucial ā¤for⤠optimal performance. While further testing is necessary to fully grasp ā£this feature’s potential, there ā£are certainly benefits to be found within Audio Mix.
Comparing Camera Capabilities: āiPhone 16 Pro vs. Pixel 9 āPro
Aā Closer Look at Photography Quality
When it comes āto smartphone photography, Googleās Pixel series has long been hailed as a benchmark for excellence due to its superior color accuracy and detail processing. However, after conducting side-by-sideā comparisons between images captured on both the iPhone 16 Pro and Pixelā 9 Pro on my laptop screen, I found that differences were often minimal.
In certain scenarios, such as capturing shadows near ā£brightā light sources,ā Google’sā camera performed slightly ābetter than Apple’s offering. Yet āwhen shooting nightscapes, āAppleā managed to keep backgrounds darker āagainst illuminated skyscrapers more effectively than its competitor didāshowcasing each brand’s unique strengths and weaknesses.
At this pointā in time, weāre really splitting hairs ā£over minute ādetails;⤠both devices deliver impressive photographic results overall. While I still lean towards Googleās approach for Portrait shots ādue to its ānuanced depth ā¤mapping capabilitiesāwhich Apple has been steadily improvingāthe ā£gap is undeniably narrowing āyear by year.
Blurriness Issues with Camera Control
One notable observation during my testing was that⢠many photos taken with the iPhone came out blurrier compared ā£to those shot on the Pixel ādeviceāa potential consequence ā¢of using Camera Control features rather than relying solely on software shutter options which tend not introduce⤠shake as easily into images.
This isnāt an issue exclusive only to Apple; Samsung and Google phones can āexperience āsimilar problems under certain conditions tooābut given how Camera Control operatesāwith its recessed button designāit may be ā¢more susceptible than alternatives like volume rockers when capturing quick shots.
Flash Photographyā Preferencesā Among Generations
A quick note for younger readers: Many Gen Z users seem inclined towards flashā photography⣠instead of relying solely on night modes during low-light situationsāa preference echoed by insights from my younger cousin! After conducting tests myself regarding flashā performance between these two smartphonesā camerasāI found myself favoring Googleās warmer flash output overā Appleās brighter version which often⢠resulted āin washed-out facial features during captures.
Navigating iOS 18 Features Amidst Confusion
With approximately two months since Apple’s public beta release of iOS 18, users have begun exploring exciting new features such as customizable home pages and expanded Tapback reactions ā¤alongside an updated Photos app interfaceāall set against backdrop anticipation surrounding ā¢upcoming enhancements tied ādirectly ā¤into their ā¢latest hardware releases including new models ālike iPhone series devices ā£launched recently!
Howeverāthere remains āconsiderable uncertainty about what specific functionalities will actually make their āway onto individual devices once everythingā rolls out officially later this month! Notably absent until October will be key elements associated with āāApple Intelligence,ā⢠including advanced⤠writing tools along ā¤with photo cleanup options plus redesigned Siri functionalityāall things non-Pro models wonāt even support!
Additionallyāsome previouslyā teased ā£features showcased at WWDC remain conspicuously missing from current developer betas leading up toward final releases making decision-making⤠around purchasing choices increasingly complex!
Despite these hurdles thoughāthe iPhone lineup appears poised well enough overall especially concerning flagship offerings like Pro Max versions where all promised updates should arrive without delay! As someone eager about trying multi-track ārecording⢠withinā Voice MemosāI sincerely hope future iterations āexpand accessibility ā¤across ābroader ranges beyond just premium tiers āalone moving forward!
Unpacking⢠the āiPhone 16: A Closer Look at ā¢Apple’s Latest Innovations
As⤠Apple continues to dominate the smartphone market, the release of the iPhone 16 series has sparked considerable āinterest among tech enthusiasts and everyday users alike. With its latest operating system,ā iOS 18, and a host of new features, Apple⢠aims to⢠enhance user experience while maintaining its reputation⣠for quality. However, as we delve deeper ā£into these advancements, it ābecomes clear that not all innovations are created equal.
Navigating New Features in iOS ā£18
One of theā most noticeable changes in iOS ā18 is the revamped Control Center. Users may find themselves ā£needing some timeā to ā¤adjust⢠as ā¤they⣠learn how to navigate throughā additional pages now available for swiping. The introduction of a chat bubble on voice ārecordings is a welcome addition; āit indicates that transcripts have been generated⢠automaticallyāa feature many will appreciate for āits convenience.
Moreover, this week marks an important milestone with the ā¤rollout of Rich Communication Services (RCS) support. This long-awaited feature allows seamlessā messaging between Apple usersā and those on Android devicesāan essential step towards bridging communication gaps across platforms.
Maps: āA Mixed Bag
The new custom routes tool in Apple Maps was highly anticipated but proved somewhat āchallenging during ātesting. While ā¢users can set start and end points orā tap landmarks to create routes, attempts to navigate through pedestrian walkways often āfell short. Instead of ātaking shortcuts through less crowded areas, Maps frequently directed users along busier pathsāan experience that āleft many feeling frustrated rather āthan empowered by this so-calledā open-world navigation feature.
Customization āTakes Center Stage
One standout aspect of both iOS 18ā and the ā¤new iPhone⤠16 lineup ā£is their emphasis on ācustomization options. Users can now arrange apps freely outside traditional grid layouts on their home screensāa significant shiftā from previous iterations where app placement ā¢was more rigidly defined.
Additionally, enhancements within the Photos app allow for easier organization by enabling users to create pinned collections tailored to their preferences. This level of personalization extends even further with ācamera controls; if certain featuresā donāt resonate with you personally, thereās usually⢠an option available to disable them entirely.
Performance Insights: Powering Through ā¤Challenges
At the heart of both modelsāthe iPhone 16 Pro and Pro Maxāis Apple’s cutting-edge⤠A18 Pro chip built using second-generation three-nanometer ātechnology designed for enhanced⣠efficiency and performance capabilities. Despite these advancements⣠promising “unprecedented efficiency,” some early adopters⢠have reported minor software glitches ā¤that could detract from overall user satisfaction.
Battery life remains a critical concern among consumers who expect longevity from their devices. The āsmaller model struggles significantly compared to its āpredecessor; while daily use⢠typically drained my battery by evening hoursāoften around nine PMāI found myself surprised āat how ā£quickly power diminished throughout typical usage scenarios.
Inā contrast, those opting for the larger Pro Max model enjoy nearly two days’⣠worth of battery lifeāa stark reminder that size does matter when it comes down to enduranceā in smartphones today.
Comparing Battery Life Across Models
For context’s sake: I previously relied heavily on an iPhoneā 15 Pro Max which consistently lasted well beyond aā day without ā£issueāmaking my transition back downsize feel particularly ā¤jarring given howā quickly āI encountered low-battery alerts⣠with my new device after just one⣠dayās use!
Interestinglyā enough⣠thoughāthe Pixel 9 Pro offers comparable dimensions yet manages impressive battery longevity lasting up towards two days! It raises⣠questions ā¤about whyā Apple’s smaller offering falls ā¤shortā despiteā being⣠equipped with advancedā technology⣠designed specifically for⤠efficiency gains over prior generations?
Choosing Your āIdeal Device
When considering which model best suits your needs within this⤠latest lineupāitās worth ā£noting there are fewer compromises āregarding ā£camera capabilities between sizes than seen previously! Unlikeā last year where only one had access exclusive telephotoā zoom featuresāthe current iteration provides similar systems across ā£both models allowing budding photographers greater flexibility without sacrificing quality or performance!
Ultimately thoughāas āexciting as these developments may beāit seems clear⢠there’s still room left for improvement especially ā£concerning battery performance ifā Apple hopes maintain its competitive edge against rivals⤠like Google⢠moving forwardā into future releases!
Appleās ā£iPhone 16: A Closer Look at the Latest Offerings
As Apple⤠continues to innovate, the releaseā of the iPhone 16 series hasā sparked considerable interest among tech āenthusiasts and ā¤everyday users alike. With a focus on enhancing user experience, this yearās modelsāparticularly the Pro and Pro Maxābring some noteworthy features that are worth exploring.
The āNon-Pro⢠Models:ā A Solid Choice
For those considering āan upgrade but not ā£ready to dive into the premium tier, Apple’s non-Pro iPhone 16⣠models present a compelling option. Recent ā¤reviews highlight how ā¤these devices have narrowed āthe gap with their more expensive counterparts. Notably, features likeā the Action buttonāa previously exclusive element of Proā modelsāhave now made theirā way into both the iPhone 16 and iPhone 16 Plus. This shift indicatesā Apple’s commitment to providing⢠value acrossā its product range.
The primary distinctions ābetween these two lines revolve around processing power, display ā¢quality, camera capabilities, āand audio technology. Users opting for non-Pro versions will miss out āon advanced features ā¢such as āProRaw photography and multi-layer video recording options. If youāre someone who values high-quality content creation or requires superiorā zoom capabilities inā your photography, then investing⢠in a Pro model is advisable.
Features That āMatter
Despite some limitations in lower-tier models, they still come equipped with many of⤠Appleās latest software ā¢enhancements found in iOS 18. This includes spatial audio recording capabilities that elevate your multimedia⤠experience significantly.⤠Whether you’re capturing memories or creating ācontent for social media platforms ā£like TikTok or Instagram Reels, these advancements canā make ā¢a noticeable difference.
Customization⢠Options Galore
Apple’s approach this year emphasizes user ācustomization more than ever ā£beforeāa trend that resonates well with consumers seeking personalized experiences from their devices. In addition to adjusting āapp layouts on home screens forā easier access to frequentlyā used ā¤applications, āusers can also curate custom collections within their Photos app for streamlined organization.
The introduction of customizableā features ā£reflects Apple’s understanding that flexibility is key in⢠todayāsā fast-paced digital⣠landscape where consumer preferences vary widely.
Cautious Innovation: A āDouble-Edged Sword?
While it is ācommendableā that Apple takes its time refining new technologiesāespecially amid growing skepticism surrounding AI-generated contentāthe company must strike a balance⤠between⣠innovation and practicality. Some recent additions may not resonate universally; for instance, while ā¢enhanced⢠camera controls offer ā¢versatility through touch sensors, their real-world utility remains debatable amongā users.
However, one cannot overlook how certain changes have been āmet with enthusiasm; take Photographic Styles as an exampleātheyāve⢠proven popular among photographers looking to add flair without extensive ā¤editing post-capture.
Battery Life Concerns
One area where critics have voiced concerns is battery performance across all models within⣠this lineupānotably affecting how competitive they are against rivals like Google Pixel phones which boast impressive longevity under heavy use conditions. While loyal customers often⤠remain committed ādue to⤠ecosystem⤠advantages (think seamless integration across devices), potential buyers might hesitate if battery life doesnātā meet expectations during ā¤daily tasks or intensive⢠usage scenarios.
Conclusion: Is It Worth⢠Upgrading?
For existing iPhone users contemplating an upgrade āfrom older generations ā¢(specifically āthose twoā years behind), both the iPhone 16 ā¢Pro and⢠Pro Max present worthwhile enhancements worth⣠considering given⣠their improved functionalities over previous iterationsāincluding⤠design aesthetics ā£thatā continue⢠appealingly modern yet ādurable enoughā for everyday wear-and-tear situations⢠encountered by most smartphone owners today!
Conversely thoughāfor individuals alreadyā enjoying newer versions such as last year’s modelāthe incremental upgrades may not ā¢justify immediate investment unless specific needs arise demanding cutting-edge technology available only through āthis latest release cycle!
In summary: whether you choose an entry-level device or opt for⢠top-tier performance depends largely upon personal requirements balanced against budget considerationsābut one thing remains clearāthe evolution of⢠smartphones continues unabated!




